A dog's coat is built almost entirely from protein, and their skin is structured on collagen, so protein-rich collagen chews supply real building blocks for skin and coat. These natural chews are grass-fed beef with no artificial additives or preservatives, and they work best as part of a good diet, not in place of one. Think of them as a topping-up habit, not a fix on their own.
Collagen for skinProtein for coatNatural fatsSingle-ingredientOdour-free
How chews help skin and coat, and why diet does the heavy lifting
Skin and coat are made of what your dog eats. Hair is mostly keratin, a protein, and the skin's lower layer is built on collagen, so a large share of a dog's dietary protein goes into maintaining both. Collagen chews and beef cheek are rich in exactly that raw material, which is why they belong in a skin-and-coat routine.
Here is the honest part. A chew supplies building blocks, but the shine on a healthy coat comes mostly from a complete, balanced diet, especially the omega-3 and omega-6 fats that a beef chew does not provide in quantity. Collagen amplifies what a good diet is already doing rather than replacing it. Feed your dog well first, and these chews top up the protein and collagen on the side.
So the routine that works is simple: a quality balanced diet as the foundation, regular grooming, fresh water, and collagen-rich chews as a natural extra. If your dog has itchy, flaky or inflamed skin, that can point to allergies or a health issue, so see your vet rather than reaching for a treat.
The picks for skin and coat
Collagen and protein-rich chews with a little natural fat. Want every collagen option in one place? See our collagen sticks.
They can contribute. Collagen is the structural protein of skin, and coat is mostly protein, so a collagen chew supplies building blocks the body uses for both, which may support skin and coat over time. It works best on top of a complete, balanced diet rather than on its own, so feed your dog well first and treat the chew as a natural extra.
What actually makes a dog's coat shiny?
A shiny coat comes mostly from good nutrition working from the inside out: enough quality protein to build the hair, and the right fats, especially omega-3 and omega-6, to condition skin and coat. A collagen chew adds protein and collagen, while the fats come from a complete balanced diet. Regular grooming and fresh water do the rest.
Can a treat fix dry skin or itching?
No, and it should not be treated as a fix. Dry, flaky or itchy skin often points to an allergy, parasite or underlying health issue that needs a diagnosis. See your vet first, sort the cause, and use good nutrition and collagen chews as support once your dog is on the right track.
Which chews are best for skin and coat?
The collagen-rich ones. Collagen sticks and beef cheek are high in the protein and collagen that skin and coat are built from, and cow ears add a little natural fat. Rotate them as a natural extra alongside a balanced diet, not as a replacement for one.
Where can I buy skin and coat chews in Australia?
Straight from us at naturalfarmpet.com.au, dispatched Australia-wide from our Brisbane warehouse. Free shipping Australia-wide on orders over $70 (GST inclusive). Prices are shown in AUD (GST inclusive) on each product page.
What makes Natural Farm different?
Whole-food building blocks in a chew your dog enjoys, not a powder you fight to hide. Natural, mostly single-ingredient, odour-free, with nothing artificial. In our 2026 EOFY Survey of 2,800 owners, 72% chose Natural Farm for single-ingredient treats.
Made for Aussie dogs, shipped from Brisbane
Single-ingredient, odour-free and fully digestible, made in human-grade facilities under international quality standards and aligned with PFIAA standards for the Australian market. Made in the USA or Brazil depending on the batch. For dogs 6 months and older.
Free shipping Australia-wide on orders over $70 (GST inclusive).
